Branding & Website Update | Challenge: New branding for FDITECH that is "innovative, tech, cutting edge, new, financial technology-driven...the future".
FDITECH is a subdivision of the financial federal agency: FDIC (Federal Deposit Insurance Corporation). A fun, but challenging task. We had to take a rather conservative approach, because of their federal status, but one that would position them as a reliable leader in 2022. We also had to take into consideration that this logo had to co-exist with the main FDIC logo and its colors.
FDITECH is a subdivision of the financial federal agency: FDIC (Federal Deposit Insurance Corporation). A fun, but challenging task. We had to take a rather conservative approach, because of their federal status, but one that would position them as a reliable leader in 2022. We also had to take into consideration that this logo had to co-exist with the main FDIC logo and its colors.
Solution
A logo that respects the already established branding, one that is adapted to today, but ready for tomorrow. My initial thought when looking at the brief was that this new branding has to present itself as safe and trustworthy. My proposed logo contained a shield for security and simultaneously it refers to the crypto and fintech industry.
Website
Updated look and feel to compete with contemporary fintech companies.
Brand Guidelines
Updated complete guide
