Campaign (Concepts) | Challenge: Raise awareness of the importance of holistic senior care for healthy communities. We are not taking care of older Americans the way we should. Elevate holistic senior care as an important issue for the health of our communities.
Solution: To convey these facts and to drive home the notion that we all should be concerned about our food futures, we will utilize Face Aging Technology to show you in 2060, will you have enough food?
Solution: MoWA FACTS – Though Meals on Wheels may still be a household brand name, it is not the charity of choice for donors from younger generations. What they may not know is how enormous an undertaking providing food and connections to our homebound elderly actually is, and also how
COVID added to the numbers of food-insecure people.
COVID added to the numbers of food-insecure people.
But we feel sharing these simple MoWA facts — many of which are already on the MoWA website — can change that.
So let’s set the facts straight.
Creative Director and Concept: Justin Reed | Art Director: Davor Nikolic | Copywriter: Martha Ginsberg
